1. AREA ELECTIVES

COURSE BREAKDOWN

1. COURSE DESCRIPTIONS

1. GRAD 501 Research Methods and Scientific Ethics (3,0) 3

The aim of this course is to convey the types of research, the place of theory and hypothesis in advanced level research. Within this aim, students will learn to research process in design, social sciences and art studies. The course will include methods and approaches in design, social sciences and arts, data collection, data analysis, synthesis and reporting. Students who successfully complete this course will be able to better understand a range of qualitative and quantitative methods. This course also pays attention to develop students’ skills such as reading academic texts critically, writing scientific texts, and developing research questions. It offers a general research methodology and discusses a wide range of disciplines that can be used as specific methods / tools in communication -related research and targets to establish the basis required to write master’s theses within the framework of scientific ethics.

Course Books

1. Reinard, John C. (2001). Introduction to Communication Research. Boston: McGraw-Hill Humanities. 
2. Leonard, Neil and Ambrose, Gavin (2012). Design Research: Investigation for Successful Creative Solutions. Lausanne: AVA Academia. 
3. Mannay, D. (2016). Visual, narrative and creative research methods : application, reflection and ethics. London: Routledge, Taylor & Francis Group.
4. Lucas, Ray (2016) Research Methods for Architecture. London: Laurence King Publishing.
5. Cohen, L., Manion, L. & Morrison, K. (2018). Research methods in education. London New York: Routledge.
6. Johnson, B. & Christensen, L. (2020). Educational research : quantitative, qualitative, and mixed approaches. Thousand Oaks, California: SAGE Publications, Inc.
7. Groat, Linda; Wang, David (2002) Architectural Research Methods. New York: John Wiley & Sons.
8. Perry, David K. (2001). Theory and Research in Mass Communication: Contexts and Consequences, London & New York: Routledge. 
9. Yin RK (2003) Case study research: Design and methods, 3rd edn. London: Sage

1. COMM501- Cultural Studies in Communication 

Course Description: 

Media and media ownership, which play an important role in globalization processes, enable the dominant culture to play an important role on other cultures. Within this context, the course focuses on mass communication and culture – such as the topics of mass culture, popular culture, visual culture, commodification of culture, globalization, gender and subculture, media economy, media power, influence, communication technologies, ideal, legal and ethical issues in media, visual representation. The aim of this graduate course is to raise the student’s general cultural level in the related field, increase their awareness and make sense of the relationship between communication science and different disciplines. Students who successfully complete this course will develop their ability to think more comprehensively while doing research, as well as develop their design and campaign processes more deeply. This course aims to develop the student’s awareness of working in an interdisciplinary field, as well as to develop the potential of doing interdisciplinary work.

Course Books:

1. Lawrence Grossberg, Cary Nelson and Paula Treichler (eds.), Cultural Studies (New York:
   Routledge, 1992).
2. Lewis, Jeff (2011). Cultural Studies: The Basic. Sage Publications. 
3. Said, W. Edward. (1978). Orientalism. Vintage Book Edition: USA.
4. Raymond Williams, (2014), Keywords: A Vocabulary of Culture and Society New Edition, Oxford University Press; New edition.
5. Blackweell, W. (2012). Media and cultural studies: keyworks/ edited by Meenakshi Gigi Durham and Douglas M. Kellner, Malden
6. Griffin, E. (2014). A first look at communication theory (9th ed.). New York, NY: McGraw Hill.Marshall Berman, (June 7, 1988), All That Is Solid Melts into Air: The Experience of Modernity Reissue Edition Penguin Books; Reissue edition
7. Louis Althusser Preface By Etienne Balibar Introduction By Jacques Bidet Translated By G. M. Goshgarian, (2014), On The Reproduction Of Capitalism lll Ideology And Ideological State Apparatuses, Verso, London
8. Castells, Manuel (2010). The Rise of the Network Society, 2nd Edition.  Malden: Wiley-Blackwell. 
9. Herman, E. & Chomsky, N. (2002). Manufacturing consent : the political economy of the mass media. New York: Pantheon Books.
10. Albornoz, Luis (2015). Power, Media, Culture: A Critical View from the Political Economy of Communication. UK: Palgrave Macmillan
11. Robyn R. Warhol and Diana Price Herndl (eds.), Feminisms: An Anthology of Literary Theory and Criticism (New Brunswick, NJ: Rutgers Univ. Press, 1991)
12. Durham, Meenakshi Gigi and Kellner, Douglas (2006). Media and Cultural Studies (Keyworks in Cultural Studies). Blackwell Publishing.
13. Rodman, Gilbert B. (2014).  Why Cultural Studies?. Wiley Blackwell.
14. Gene Wise, “‘Paradigm Dramas’ in American Studies: A Cultural and Institutional History of
    the Movement”, American Quarterly, 31, No. 3 (1979), pp. 293-337.

1. COMM 502- Digitalization and Communication

Changing daily life and communication styles are the main themes in this course, which is theoretically based on digital sociology. The aim of this course is to follow up and analyze current techno-social developments in the context of the relationship between communication and digitalization. In this context, leisure and digital world; nomophobia and social network relationship; social media use and addiction; business life and digitalization; interpersonal relations and digitalization are topics to be covered in the course. In this course, in which current issues are examined, students will be expected to write articles according to their areas of interest.

Course Books

1. Lupton, Deborah (2014). Digital Sociology. Routtledge.
2. Marres, Noorte (2017). Digital Sociology. Polity.
3. Daniels, Jessie, Gregory, Karen & Cottom, McMillan (Eds) (2016). Digital Sociologies. Policy Press.
4. Johnson, K.Orton & Prior, N. (2013). Digital Sociology: Critical Perspectives (2013 Edition). Palgrave Mcmillan.
5. David Chaney, 1996, Lifestyles (Key Ideas) (Paperback), Routledge

1. COMM 503- Integrated Marketing Communication

The graduates of this program, who will gain the title of communication specialist, will be able to master integrated marketing communication plans that are sustainable, rational and compatible with managerial decisions in practice as well as theoretical knowledge. For this purpose, the correct use of integrated marketing communication, its company-specific positioning and the importance of 360 degree marketing method are examined within the scope of the course. In this course, it is aimed that the student will learn to analyze the situational conditions while using the integrated marketing communication mix for the company, to develop a flexible action plan in different conditions, to create the correct communication strategy in line with the goals of the institution and the organization, and to be able to manage creative ideas.

Course Books

1. Percy, Larry (2014). Strategic Integrated Marketing Communicaiton, Routledge.
2. Blakemman, Robyn (2014). Integrated Marketing Communication 2 ED: Creative Strategy from Idea to Implementation. Rowman & Littlefield Publishers.
3. Pickton, David & Broderick, Amanda (2005). Integrated Marketing Communications. Financial Times Prentice Hall
4. Berg, K. (2009). Finding Connections Between Public Relations, Lobbying, and Advocacy. Public Relations Journal, 3(3), 2-19.
5. Grunig, J. & Hunt, T. (1984). Managing Public Relations. New York: Holt, Rinehart and Winston.
6. Smith, R. (2013). Strategic Planning For Public Relations. New York, NY: Routledge.
7. Wilson, L. J., Odgen, J. D. et al. (2019) Strategic Communications for PR, Social Media and Marketing. Amazon Press
8. Klein, N. (2009). No Logo: 10th Anniversary Edition with a New Introduction by the Author.  ISBN-13: 978-0312429270

1. COMM 504 Interactive Design

It is expected that students will learn the theoretical and practical framework of correct interaction skills within the framework of aesthetic contexts in this course, which includes especially the new media and technologies brought along by the age of technology. How we access various platforms, tools, artifacts, devices and their content has a deeper impact on the way we live and progress every day. In this course, it will be shown how to apply technical and creative skills to make the things around us more useful, while application-oriented studies will be carried out by making interaction design in different areas.

Course Books

1. Harper, R. (2008). Being human: human-computer interaction in the year 2020. Cambridge, England: Microsoft Research.
2. Moggridge, B. (2007). Designing interactions. Cambridge, Mass: MIT Press.
3. Preece, J., Rogers, Y. & Sharp, H. (2015). Interaction design: beyond human-computer interaction. Chichester, West Sussex: John Wiley & Sons Ltd.

1. COMM 505- Advertising Industry

Considering the historical adventure of the advertising industry, the change and transformation that it has gone through until today is discussed within the scope of the course. This course provides the student with information about advertising, advertising agency management, the advertising industry and the strategies to be followed in this industry. Consumer behavior, advertising production, advertising campaign research and preparation and analysis of examples of creative advertising campaign creation strategies are included in the course. In this course where theory and practice are combined, the student will learn to think critically while making sense of modern advertising.

Course Books

1. Altsteil, Tom and Jean Grow (2013). Advertising Creative: Strategy, Copy, and Design 3rd edition Sage Publications. 
2. Purvis, Scott (2011). Which Ad Pulled Best? 10th edition McGraw-Hill: ISBN-13 978007811207
3. Rothenberg, Randall, (1995). Where the Suckers Moon. Vintage Books 
4. Durgee, Jeffrey,(2005) Creative Insight, The Copy Workshop. Routledge. 
5. Paetro, M. (2004).How to put your book together and get a job in advertising. Copy Workshop; 21st Century Edition 
6. Kotler, P. & Keller, K. L. (2016). Marketing Management, 15th   Global Edition. Pearson. 

1. COMM 506- Semiotics 

In this course, semiotic theory which is an interdisciplinary research area that examines meaning production and its terminology are examined in detail. During the course, besides visual artworks, approaches to analyze media content such as movies, advertisements, videos, posters and illustrated advertisements in magazines are presented, and concrete and scientific approaches are discussed on how to analyze and interpret meaning by reading what is shown in our environment full of visuals. In addition to making meaning readings on the designed elements, the student will also gain the ability to create a design by using semiotics during the thesis process.

Course Books

1. Barthes, R. (2013). Mythologies/ Roland Barthes ; translated from the French by Richard Howard / Annette Lavers, New York: Hill and Wang
2. Betancourt, M. (1970). Semiotics and title sequences: compositing text and image in motion graphics, Routledge studies in media theory & practice.
3. Hall, Sean (2012) This Means This, Yhis Means That: A User’s Guide to Semiotics, 2nd Edition. Laurence King Publishing.
4. Chandler, Daniel (2017). Semiotics: The Basics, 3rd Edition. Routledge.
5. Eco, Umberto (1986). Semiotics and the Philosophy of Language (Advances in Semiotics) Illustrated Edition.Indiana University Press.

1. COMM 507- Visual Media Design

In this course, students will have the opportunity to develop and apply the skills necessary to plan, create and produce effective visual media designs in various fields. Students will be involved in a wide-ranging learning process such as creating ideas by using creative and questioning thinking principles in the artistic context, determining the target audience of the media to be strategically produced, creating a visual language, and applying different media designs interactively. In addition, advanced information will be given on different applications and computer graphics and video production in order to enable them to produce content on various platforms. In this way, it is aimed that students can achieve professional results for their projects.

Course Books

1. Arnheim, R., (2004). Visual Thinking. California: Univ of California Press.
2. Bonnici, Peter (1999). Visual Language: The Hidden Medium of Communication. NY: RotoVision. 
3. Skolos, N. & Wedell, T. (2012). Graphic design process : from problem to solution : 20 case studies. London: Laurence King Pub. Co.

1. COMM 508 Advertising Campaign Design

In this course, which is about strategic advertising planning, research, strategy formulation, creative advertising design and media planning processes are examined in order to organize campaigns. In these processes, the importance of customer requests, needs and demands are handled. In this course where theory and practice intersect, the student is expected to organize an effective, well-planned and integrated advertising campaign. The student who completes the course is expected to acquire knowledge and skills in order to prepare a brief file for the client, make a presentation, run a campaign from a to z and report.

Course Books

1. Parente, Donald & Stratusbaugh-Hutch (2014). iAdvertising Campaign Strategy Communication Plans 5th Edition. Cengage Learning.
2. Avery, Jim & Yount Debbie (2015). Advertising Campaign Planning: Developing an Advertising Based Marketing Plan, 5th edition. Melvin & Leigh Publishers.
3. Avery, Jim (2010) Advertising-Based marketing Plan. Routledge.
4. Sternthal, Brian (2018). Advertising Strategy. Fifth Edition. XanEdu Publishing Inc.

1. COMM 509 Digital Aesthetics and Storytelling

This course teaches students the conceptual and critical skills related to the formal qualities of digital art, as well as how to use these skills in storytelling. Tthe main purpose of the course is to gain students aesthetic concerns and evaluations in the adventure from pre-production to presentation for the emerging presentation forms of digital media and arts today. In the light of these aesthetic concerns, students are expected to use combinations of text, moving images, photographs, sound and cartoons to create digital stories, and they are aimed to learn digital storytelling in theoretical and practical aspects by doing both individual and group work.

Course Books

1. Kul, C., Piero, W., (2010). Introducing Aesthetics. London: Totem Books.
2. Alexander, Bryan (2011). The New Digital Storytelling: Creating Narratives with New 

Media. Santa Barbara: Praeger.

1. Hartley, John & McWilliam, Kelly (eds.) (2009). Story Circle: Digital Storytelling Around the World. Oxford: Wiley-Blackwell.

1. COMM 512 Digital Media Studies

Digital Media Studies explores the effects of digital technology on traditional forms of media as well as how new forms of cultural representations are created, consumed, and shared. Smartphones and social media, digital networks and big data, gamification and mobile platforms – new media continue to change the way we live, work and communicate. This course interrogates the impact of digital technologies on individuals and society, and provides you with the skills and knowledge to be able to think critically and creatively about new media.

Course Books

1. Veltman, K. H (2006). Understanding New Media: Augmented Knowledge and Culture. University of Calgary Press
2. Green, L. (2010) The Internet: An Introduction to New Media. Berg 
3. Thurlow, C. And Mroczek K. (2011) Digital Discourse: Language in the New Media. Oxford University Press
4. Danet, B. And Herring, S. C. (2007) The Multilingual Internet: Language, Culture, and Communication Online. Oxford University Press

1. COMM530- Seminar 

In this course, students do a study in accordance with scientific research methods and techniques in the subject they choose within the framework of communication studies. This study is presented in the classroom using creative presentation techniques and articulacy.

Course Books

Williams, Robin (2004).The Non-Designer’s Design Book.