VISUAL COMMUNICATION DESIGN

VISUAL COMMUNICATION DESIGN

Visual communication is integral to contemporary culture and society. Our Visual Communication Design Programme is designed to educate and enable students to develop a thorough understanding of the role, function and possibilities of visual communication design and to equip them with the necessary creative skills to become innovators in their field of study.
Students learn to communicate ideas and information effectively in a range of social, cultural and commercial contexts, through diverse and interrelated media such as digital and printed magazines, books, illustrations, branding and visual identity, signage, apps, animations, websites, photography and film.

The digital revolution has opened up new disciplines and aspects of visual communication design which are changing rapidly. Design thinking now includes new forms such as story-telling, experiences, human-centred concept development and data visualisation. Our programme represents an expanding trans-media discipline of communication and expression.
Students will graduate with a well-developed ability to work with others in creative and collaborative environments. The course has a commitment to preparing students for the requirements of the creative industries where graduates are employed in a range of ways including freelance working and portfolio careers.

BRIEFLY
  • Medium of Instructions English
  • Programme Duration 4 YEARS
  • English Preparatory School YES
Scholarships2022-2023 Academic Year
Annual Tuition FeeAnnual Registration FeeTotal Annual Fee
100%€ 1,000€ 1,000
90%€ 650€ 1,000€ 1,650
75%€ 1,625€ 1,000€ 2,625
50%€ 3,250€ 1,000€ 4,250
25%€ 4,875€ 1,000€ 5,875

5% VAT will be added to total amount due. All payments are made on semester basis (Fall / Spring semester).

Academic Staff Academic Staff
Programme Curriculum Programme Curriculum
ABREVIATIONS

UC: University Core                       FC: Faculty Core     AC: Area Core                T: Theory          L: Lab

UE: University Elective                   FE: Faculty Elective AE: Area Elective           P: Practice         C: Credits

YEAR 1
FALL
Course NoSemesterCourse CodeCourse NameCourse CategoryCreditPre-requisite
TPLCECTS
11COMM 101Fundamentals of CommunicationFC30035
21VCDE 103History of Visual Communication DesignAC30036
31VCDE 111Basic DesignAC22036
41PHVD 111Basic Photography IAC14036
5PLAS 111Drawing IAC22033
61SOFL101Academic English IUC30034
Total Credits14801830
SPRING
72COMM 122Digital StorytellingFC22035
82COMM 102History of CommunicationFC30035
92VCDE 112Human Centered DesignAC22037
102VCDE 132Computer Graphics and ImageAC22036
112PLAS 112Drawing IIAC22033
122SOFL 102Academic English IIUC30034
Total Credits14801830
YEAR 2
FALL
133COMM 201Theories of CommunicationFC30035
143VCDE 201Sight, Sound and MotionAC22036
153VCDE 211Vectorial DrawingAC22035
163VCDE 203Visual Language and CultureAC30035
173TUDI/TURK 201Turkish Language IUC20022
183AIIT/ HIST 201Atatürk Principles and History of Revolutions IUC20022
193AEArea Elective IAE30035
Total Credits17401930
SPRING
204COMM 202Sociology of CommunicationFC30035
214COMM 204Innovative Approaches in CommunicationFC30035
224VCDE 202Theory of DesignAC30035
234VCDE 212Typography and Layout AC22036VCDE 211
244TUDI/TURK 202Turkish Language IIUC20022
254AIIT/ HIST 202Atatürk Principles and History of Revolutions IIUC20022
264AEArea Elective IIAE30035
Total Credits18201930
YEAR 3
FALL
275COMM 301Research Methods in Social SciencesFC30035
285VCDE 301IllustrationAC22035
295VCDE 303Major DesignAC22035VCDE 212
305FIDE 331Motion Design and Visual EffectsFC22035
315AEArea Elective IIIAE30035
325FEFaculty Elective IFE30035
Total Credits12601830
SPRING
336COMM 302Creative and Critical ThinkingFC30035
346ANIM 2123D ModellingFC22035
356VCDE 302Portfolio DesignAC22035
366VCDE 308InternshipAC00005
376AEArea Elective IVAE22035
386FEFaculty Elective IIFE22035
Total Credits1181530
YEAR 4
FALL
397COMM 403Creative PitchingFC240410
407COMM 401Digital AestheticsFC30035
417AEArea Elective VAE22035
427FEFaculty Elective IIIFE22035
437UEUniversity Elective IUE22035
Total Credits
SPRING
448VCDE 402Brand DesignAC22035
458VCDE 404Final ProjectAC240410
468AEArea Elective VIAE22035
478FEFaculty Elective IVFE22035
488UEUniversity Elective IIUE22035
Total Credits101201630

 

  1. AREA ELECTIVES

 

Course NoSemesterCourse Code and NameCredit
TPLKECTS
1.3VCDE 213 Commercial Photography22035
2.3VCDE 207 Interpersonal Relationships and Communication30035
3.4VCDE 222 Publication Design22035
4.4VCDE 204 Publicity and Promotion Strategies 22035
5.4VCDE 262 Color Composition22035
6.5VCDE 305 Conventional Printmaking Techniques I22035
7.5VCDE 307 Infographic Design22035
8.6VCDE 312 Web Design06035
9.6VCDE 306 Packaging Design (Pre-requisiteVCDE 212)22035
10.6VCDE 304 Conventional Printmaking Techniques II22035
11.7VCDE 401 Interface Design22035
12.7VCDE 403 Graphic Design in Cinema 22035
13.Special Topics in Visual Communication Design22035
14.Digital Illustration06035

 

COURSE BREAKDOWN

Total
NumberCreditECTS Creditsi
All Courses48139240
University Core Common Courses61420
University Elective Courses2610
Faculty Core Common Courses123765
Faculty Elective Courses41220
Area Core Courses 185295
Area Elective Courses61830
Semester12345678Average
Number of courses667766556
Total credits181819191815161617.375
Total ECTS Credits303030303030303030

 

  1. COURSE DESCRIPTIONS

 

  1. COMM101- FUNDAMENTALS OF COMMUNICATION

This course aims to teach students communication theories and the elements, modes and forms of communication.

The aim of this course is to introduce students to the field of communication and basic concepts of communication. The course starts from the foundations of communication; and includes language, discourse and representation problems. As a preparatory course on how to develop critical skills in the field of communication, it offers evaluations of interpersonal and intercultural communication, the use of social media and media ethics.

 

  1. COMM 102- HISTORY OF COMMUNICATION

This course aims to teach students the history of communication studies and the elements, modes and forms of communication. The aim of this course is to introduce students the field of communication from basic concepts of communication. The course starts from the history the communication; and includes language, discourse and representation problems. 

  1. COMM122- DIGITAL STORYTELLING

This course is about the development and production process of digital stories in various forms to be presented on social media and other emerging digital platforms. This course has a direct root in the classic storytelling structures and will follow redefining the modern story concept by using multimedia tools such as illustrations, photographs, video and motion graphics.

  1. COMM 201- THEORIES OF COMMUNICATION

The purpose of this course is to introduce you to the major communication theories and their histories that are the foundation to understanding the discipline of communication. These theories can be applied to interpersonal, group, organizational, intercultural, and mass communication contexts. You will be expected to understand the key concepts of each theory

  1. COMM 202 SOCIOLOGY OF COMMUNICATION

This course aims to facilitate a sociological way of understanding mass media in the current society. This course will provide students with a foundation in various sociological theories of communication from the early 20th century up to today. sTUDENTS understand the historical development of the sociology of communication; learn the role of communication in the construction and maintenance of the social system; be able to apply social theories of communication to analyses of the contemporary media environment.

  1. COMM 204- INNOVATIVE APPROACHES IN COMMUNICATION

This course is designed to enable students to obtain knowledge on innovative approaches in communication by introducing them to the artists, designers, and the representatives working in different fields of communication and academics. The students need to take this course before the internship to have the opportunity to meet with the people from the field of their own interest. Moreover, the course also aims to provide students with the knowledge on occupational health and safety from the specialists or academicians working in that field.

  1. COMM 301- RESEARCH METHODS IN SOCIAL SCIENCES

The purpose of this course is to familiarize you with the logic of social science inquiry, strategies of research design, and a variety of research methods. In other words, this course is about how social scientists do research. We will compare quantitative and qualitative approaches to social science research in terms of their epistemologies, their research design strategies, and the tools they offer for carrying out social science research.

  1. COMM 302- CREATIVE AND CRITICAL THINKING

The aim of this course is to help students understand and practice the techniques and tools that enable them to enhance and develop their creativity as well as the appreciation of creativity in other people. In this course, students will learn the techniques of problem solving in engineering and the knowledge and use of creative techniques for obtaining new or alternative solutions, to teamwork, to motivation, for improving performance of alternative solutions, as well as the concept of innovation in all areas of their future professional work.

  1. COMM 304- COMMUNICATION STRATEGIES FOR NGO

Non-Govermental Organizations have to develop and apply specific communication strategies dues to their communication with social and political actors and stakeholders, support groups and digital opinion leaders. 

In this course, effective communication strategies and frameworks for NGO’s for internal and external interactions will be examined to clarify the most appropriate communication tools for developing communication plans to reach defined target groups.

In this course, it is expected for students to contact with national and global NGOs for developing creative and solution oriented strategies. Afterwards, the students will learn to conduct peculiar communication campaigns either as an individiual or as a group.

  1. COMM 306- ENTREPRENEURSHIP AND PROJECT MANAGEMENT 

This course provides a systematic and thorough introduction to all aspects of project management. Projects are an increasingly important aspect of modern business. Therefore, the course underlines the importance of understanding the relation between projects and the strategic goals of the organisation. The course also discusses the technical, cultural, and interpersonal skills necessary to successfully manage projects from start to finish. It emphasises that project management is a professional discipline with its own tools, body of knowledge, and skills. Concepts are reinforced by case studies covering a wide variety of project types and industries.

  1. COMM 401- DIGITAL AESTHETICS

This course aims to teach that aesthetics are a part of design and create an understanding of the design process. When it comes to visually pleasing design, you can learn and apply some semi-universal principles to make your design more attractive and persuasive for the audience. The course takes a rhetorical approach to help you with your design and to communicate with a purpose in an effective way. You will try many different creative roles in different fields which will enforce skills in photography, graphic design and collaboration. You’ll learn to produce visually appealing and effective designs for real and imagined clients; develop your computer design skills such as photo manipulation and illustration; and reflect on the nature of design and your own personal voice as a designer and the creative process.

  1. COMM 403- CREATIVE PITCHING

The knowledge and skills of the whole process; from finding creative ideas in all areas of production to writing content appropriate to the nature of the media, and also the effective presentation of the created work, are all covered in this course. The students will learn all processes, including the presentation of the creative idea, by means of application during the course. At the end of this course students will develop a sound understanding of the pitching process for any ‘Design Conquer’ that they may come across in their future careers in agencies. Topics like; use of perceptual psychology, methods of persuasion, advanced presentation skills, research on target audience, storytelling, role playing, on location solutions, guerrilla marketing and production of promotional items will be discussed and practiced during this major course. Students will be asked to utilize all these techniques and knowledge to influence and persuade their clients according to the tasks given for a successful and creative pitching.

  1. VCDE 103- HISTORY OF VISUAL COMMUNICATION DESIGN

This course introduces students to the context of Visual Communication Design by means of analysing its roots in the history of graphic design and art movements. The aim of this course is to develop critical thinking skills in order to extract and clarify the context between cultural & technological developments, related art movements and the resulting evolution of Graphic Design, Advertising and relevantly Visual Communication. At the end of this course students will have gained extensive knowledge on the history of graphic design, advertising, visual communication and related art movements. They will be able to perform basic comparative presentations while utilising critical thinking skills which will later on, aid them in the process of creating new and compelling design ideas.

  1. VCDE 111- BASIC DESIGN

Basic Design is a fundamental course, structured upon and around the needs of students perusing design major. This course is compulsory and created in order to build a strong foundation for further, more advanced courses in visual communication design. Throughout the course, students will be introduced to and familiarized with concept of visual perception, as well as core design principles and visual elements. Basic design I is applied course, therefore all theory given by means of brief lectures, slides, and demonstrations will be transferred into practice during studio hours that constitute the major part of the course. All series of exercises, projects, and assignments will be carried out by focusing on the processes involved into visual communication design. Meanwhile, group as well as face-to-face discussions with instructors will present an integral part of the course structure, working towards developing mental, as well as manual skills and techniques in creative problem solving of visual communication design practices. 

  1. VCDE 112- HUMAN CENTERED DESIGN

Human centered design course is created and structured as an advanced continuation of the Basic Design I. Thus, this course is designed in order to develop an attitude of mind, rather than a method for visual organization. Students of this course will be working more closely with concepts and conceptual design processes focusing on human. Course introduces representative elements and forces of the dynamics of visual forms all related to human figure by the meaning of art and design. Human Centered Design is focused on concepts and expressive instruments of visual representation as human figure. Form and space and visual communication, photography and expression, illustration and figural consequences, as well as principles of visual communication design concerning human figure are at the center of this course. Human Centered Design is an applied course, with emphasis on production and creative practices involved into design process. All exercises, projects, and assignments will be carried out emphasizing the processes particularly involved into visual communication design. Group, as well as face-to-face discussions with instructors will present an integral part of the course structure, working towards developing mental, as well as manual skills and techniques in creative problem solving of visual communication design practices. Students will be encouraged to utilize mix media techniques, using traditional hand-crafted methods as well as digital tools. The major part of course hours will be dedicated to the applied aspects, where students will learn how to transfer and apply given theoretical knowledge into practice. In every studio session students will be given exercises and assignments to develop skills in working with various concepts, design principles and elements, improving skills in creative design problem solving. Every session will include group and face-to-face discussions with course instructors. The works for this course will be made by utilizing both, digital as well as traditional techniques and tools.

  1.  VCDE 132- COMPUTER GRAPHICS AND IMAGE

This course introduces students to the Raster image editing techniques. Throughout the course students will learn how to manipulate every kind of raster (pixel based) image. They will be asked to create conceptual collages and basic graphic design works. Gaining skills for editing digital photography, rendering basic digital painting, and developing practical knowledge on how to use raster image editing techniques for various design assignments are the main objectives of this course.

  1. VCDE 201- SIGHT, SOUND AND MOTION

This course is designed to introduce the students to the world of mo- tion pictures and time based media. Motion pictures and videos are now dominating the entire social media and internet from advertise- ments to public services and influencers. The sight, sound and motion course will teach the students how to shoot, edit, record and design sound and publish standard video and motion graphics to be used in their future career as an effective tool in visual communication.

  1. VCDE 202- THEORY OF DESIGN

The course gives the information about the values which makes design possible in mind. It also aims to teach how design styles emerged according to the periods or designers’ different under-standing of design. Students will be able to; draw meaningful and critical connections between theoretical material and the history and practice of design; understand the terminology and conceptual models used in design disciplines; understand how teaching and learning occurs in the design process; recognize the ethical and social dilemmas and obligations of the practice of design; implement and apply principles and theoritical approaches in their design workflow.

  1. VCDE 203- VISUAL LANGUAGE AND CULTURE

The main purpose of the course is to introduce visual language in the context of art, media and communication. The course will help the student to perceive visuals as texts and vice a versa. In this course students will be thought how to decode and analyze visual texts as well as how to communicate effectively trough visual discourse and the knowledge of sign and symbols. The theories of the visual language will be thought by series of lectures and will follow with asking students to give presentation on related topics. Short essays will be requested from student to practice the learning theories on analysing visuals and images. Each week course will be divided in to parts (theory, applied). In practical part students will either produce some ideas on subject or simple presentations according to what they have learned in theory section of the course.

  1. VCDE 204-  PUBLICITY AND PROMOTION STRATEGIES

In this course it is aimed to increase awareness of the importance of publicity and promotion strategies that help businesses to sell their products and services. Different kinds of selling and publicity methods will be discussed in this course. Enthuastic methods leads to students improve their creativity abilities. In this course students will learn about the publicity and promotion strategies and its importance for business world. By comparing a diverse range of publicity and promotion strategies students will develop best fit publicity and promotion strategies for their future customers. Students work on specified assignments and gain invaluable feedback both from their instructor and classmates.

 

  1. VCDE 207- INTERPERSONAL RELATIONSHIPS AND COMMUNICATION

In this course it is aimed to increase awarnes of the importance of communication in the daily life and in the business life, to enhance them to solve their communication problems and improve their ability by developing empathy skills. They will gain the ability to interpret verbal communication as well as verbal communication, to send correct messages to those who are in communication, and to understand what they mean better at he end of this course. In this course students learn about the communication practices and its importance on their relationships By comparing a diverse range of communication styless and by becoming familiar different aspects of communication students will develop their own communication skills to improve their interpersonal relationships. They  work on specified assignments and gain invaluable feedback both from their instructor and classmate.

  1.  VCDE 211- VECTORIAL DRAWING

This course introduces students to the Vectoral drawing techniques. The course starts with training on drawing basic geometric forms using varying tools for creating vector shapes. Throughout the course as students learn to create more complex shapes, they will be asked either to re-draw or to create original graphic design elements like; patterns, icons, symbols, emblems, logos, perspective drawings and even vector character designs. Creating state of art vector illustrations is the main objective of this course. At the end of this course students will develop the necessary skill for creating precise, clean, crisp vector images and a sound understanding how vector images differ from raster images. Starting with creative thinking and visualising their design ideas in vectoral environment, they will be able to develop practical knowledge on where, why and how to use vector graphics for various design assignments. Students will also learn to transform their hand-drawn sketches and digital collages into artistic vector illustrations that can be used with any digital media free from the burden of resolution limitations.

  1. VCDE 212- TYPOGRAPHY & LAYOUT

This course introduces students to the basics of Typography as the foundation of graphic design. It focuses on the structure and dynamics of letters, typefaces and other characters assembled with design purposes for printed and digital media. It also concentrates on the rules that govern the assembling of type into aesthetically appealing compositions like layout, poster and logotype designs. The course starts with an introduction to the most common Typefaces and their timeless design features in order to create an understanding on the visual language of any specific typeface. The core idea of the course is to broaden this understanding and to utilize it conceptually for visual communication purposes. At the end of this course students will develop a sound understanding of Typography essentials and will be able to identify and utilise the visual language of any given Typeface. Students will be able to perceive Type as an element of design; sometimes as an image, an aesthetic form, a representation, an abstract shape or even a frame.

  1. VCDE 213- COMMERCIAL PHOTOGRAPHY

Instruction in the technical aspects involved in commercial photography. Topics include lighting equipment, techniques of production photography, reproduction principles, illustrative techniques, and advertising. Students will learn how to organize and maintain equipment and materials in a photographic studio and select proper lighting for a variety of photographic studio situations. The course will start with an overview of the various types of commercial and advertising photography, using digital cameras. Students will learn the use of the view camera, view camera techniques, selection of lenses, camera angles, and movements. Studio and location lighting will be studied, with an emphasis placed on using various types of light modifiers (e.g. soft boxes, umbrellas, reflectors) for different effects. Students will learn various lighting techniques for different subjects. Students will be using only digital files for images, and assignments will be due on a regular basis, and a portfolio of 9-10 images should be turned in at the end of the semester. Topics also covered will be business practices, including pricing, billing and copyright laws.

  1. VCDE 222- PUBLICATION DESIGN

Focusing in the key between design and communication, this course will go through all the aspects of graphic design in a wider range by developing student’s skills in presenting visuals, graphical images and contents in a professional way. One of the goals of this course is to be able to create visual identity and a well-organized structure for all sort of media mostly focusing on magazines, catalogues, books and websites. Covering all the needed knowledge of the different type of branding in terms of publishing print outs as well as electronic publishing. From basic to advance level, students will learn to use the related software to create all sorts of layout for books, magazines, comics, journals and newspaper. Practice with the Adobe software to create a more effective layout and visual look to communicate with a various audience. Coming up with new ideas by creating graphic design elements going through shapes, typography and colour. Update and practice project simulation with today’s actively growing publishing market. Experimenting both printout and e-publishing.

  1.  VCDE  262- COLOR THEORY

End of this course students defines the colors. Sorts the color types and explains the formation of color. Besides these, students start to perceive the importance of color in graphic design. Students start to prepare their intended color with the desired main colors. In addition to these, the student learns how to utilize and prepare the color scale for their concepts, sketches, models, videos, and prototypes. During the semester, the importance of the color phenomenon, its formations, color theories, and theoreticians’, their meanings, and teachings on art and artworks are given to the students. In the art movements and isms, the physical and psychological effects of color are comprehended in the works of the artists, and the application of paint as a visual expression tool can be associated with successful works of art.

  1.  VCDE 301- ILLUSTRATION

This course introduces students to the basics of Illustration; its purpose and creative process. Illustration is about communicating a specific conceptualised message to a target audience. And this course focuses on hand-crafted methods of visualising any conceptual commission through creative process. Any drawing, painting or printed work of art which explains, clarifies, illuminates, visually represents, or decorates a written text is considered an illustration, a.k.a. commercial art. Throughout the course; students will be given various assignments to create such art works in order to learn how to utilise this discipline for visual communication or commercial purposes.

  1. VCDE 302- PORTFOLIO DESIGN

Portfolio design course is all about directing students in the quest of creating their own personal style of presenting their prior creative works and resumes. A portfolio needs to be personal and unique in order to reflect the designer’s own style, but it also needs to inherit the basic principles of design to communicate effectively. Students will learn that the use of typography, the imagery and the page layout design are significant features in order to create the desired effect on the client. At the end of this course students will develop a sound understanding of Portfolio Design and will be able to create a personal and unique method of how to present themselves through their prior works in the form of a complete new design. They will gain the necessary skills to use varying materials and software for both hard-copy and soft-copy portfolio designs. They will be able to communicate through visual story-telling in the form of Portfolio.

  1. VCDE 303- MAJOR DESIGN

The aim of this course is to teach the students about different aspects of graphic design discipline focusing on design. In the lessons subjects like how to choose the best design and color theme according to the brief and how to present the designs to the client will be covered. Students will be asked to work on real project simulations like book cover design, album cover, poster design, brochures, ads, packaging design and etc. They will be asked to design quick and small projects according to the briefs, and apply their knowledge, skill and creativity according to today’s industrial needs.

  1. VCDE 304- CONVENTIONAL PRINTMAKING TECHNIQUES II

This course introduces students to the basics of Conventional Printmaking. The core idea of the course is to enable students to gain knowledge about conventional printmaking techniques while producing hand crafted visual artefacts. Conventional printmaking serves as an artistic expression style which has strong roots in both Art History and History of Visual Communication. This course also focuses on the traditional methods of print production as a foundation for learning Colour Separation and industrial printing methods. At the end of this course students will develop a sound understanding of Conventional Printmaking methods of Silkscreen, Stencilling, Mixed Media and Collagraph. They will be able to utilise the visual language of these technical and artistic expression styles through the use of this practice. They will also have the opportunity to practice the conventional methods of visualisation by practicing examples from Poster Art in Europe, Propaganda Posters, Pop Art, Rock Posters, Postmodern era etc.

  1. VCDE 305-  CONVENTIONAL PRINTMAKING TECHNIQUES I

This course introduces students to the basics of Conventional Printmaking. The core idea of the course is to enable students to gain knowledge about conventional printmaking techniques while producing hand crafted visual artefacts. Conventional printmaking serves as an artistic expression style which has strong roots in both Art History and History of Visual Communication. This course also focuses on the traditional methods of print production as a foundation for learning Colour Separation and industrial printing methods. At the end of this course students will develop a sound understanding of Conventional Printmaking Methods of Relief printing and Intaglio printing. They will be able to utilise the visual language of these technical and artistic expression styles through the use of this practice. They will also have the opportunity to practice the conventional methods of visualisation by practicing examples from Chinese Art, Ukiyo-e, Renaissance, La Belle Epoque, Art Nouveau, Art Deco etc.

  1.  VCDE 307- INFOGRAPHIC DESIGN

The aim of this course is to provide education on the design logic of detailed and illustrative graphic works that are prepared to enable easy understanding of intensive data in terms of content and meaning. During the lessons, different applications will be carried out on the visualization of large amounts of data that are difficult to perceive in text form with the help of graphic elements and illustrations. At the end of this course students will develop the necessary skill to transform large amounts of intensive data into clear and aesthetically beautiful graphic visualisations, called infographics. They will learn to create easily perceivable special graphic visuals by means of utilising design elements, design principles, typography and illustrations. They will learn to classify and simplify data and create hierarchy for efficient perception and effective communication.

  1. VCDE 308- INTERNSHIP

Internships are off or on-campus experiential learning activities designed to provide students with opportunities to make connections between the theory and practice of academic study and the practical application of that study in a professional work environment. Internships offer the opportunity to “try out” a career while gaining relevant experience and professional connections.  Internships are completed under the guidance of an on-site supervisor and a faculty sponsor, who in combination with the student will create a framework for learning and reflection. Students will be able to work and gain experience for their Professional career. Students has to work for total of 125 hours in the field.

 

  1. VCDE 312- WEB DESIGN

This course is a Web Technologies course and it aims to teach students to go beyond their skills and create web sites through the use of available tools such as adobe muse, WordPress, etc. Students will learn to develop products for every browser and device by learning the fundamentals of web design and the focal point of user oriented design and the concepts of user friendliness. tudents by the end of this course will be able to create their own websites.  Understand the importance of web design and the differences of static sites and dynamics sites. Ability to design and prepare everything needed for a website to be coded and finalized. Ability to prepare interactive presentations through the use of site technologies.

 

  1. VCDE 401- INTERFACE DESIGN

Nowadays we use multiple types of interfaces on a daily basis. This illustrates a humongous developing field and its importance in the field of media and communication. Thus, this course focuses on the design and mechanical aspects of an interface and the user experience connected to it. Student will learn the fundamentals of prototyping user experience and understand mapping of interfaces. This course Provides an introduction to User interfaces and user experience. Teaching the mechanics behind interfaces with case studies of Websites, games, application, etc. as case studies. The student will learn a prototyping application Called Adobe XD which allows them to create the design version of an application and test certain aspects of the interface before any programming and development is needed.

  1. VCDE 402- BRANDING DESIGN

In this course the main objective is to help students achieve the necessary creative skills of design in the process of creating a brand. Students will be concentrating on applied techniques for creating brand identity like; typography, colour, image creation, hierarchy, composition and style. Among the applications for creating brand identity; they will be asked to produce corporate identity, packaging design and key-visual design. At the end ofthiscourse students will develop a sound understanding of branding design process. They will be able to work on both personal branding and corporate branding projects. They will gain knowledge about brand story creation, designing promotional items, corporate identity and ads. They will also find the chance to approach branding design through social media.

  1. VCDE  403- GRAPHIC DESIGN IN CINEMA

This course is all about non-sequential graphic design and art works for Cinema, short films and animations. The course is primarily about designing a Key-Visual movie Poster for any kind of movie or short film in production. The core idea of this course is to be able to communicate by means of Visual Narratology, so that the viewer can understand what the movie is about through the poster and other similar graphic design works. At the end of this course students will be able to create movie poster designs and other visuals for their movies and short films. After designing their Key-Visual movie Poster, students will also learn to design many other related graphic design works like secondary alternative posters, actor-actress posters, flyers, and all sorts of social-media visuals. They will also learn how to create Film Title Logo Designs through integrating Typography with advanced visual manipulation techniques over Photoshop. Throughout the course, students will also gain knowledge about Concept Art for movies like character design and matte painting environments.

  1. VCDE 404-FINAL PROJECT

This course offers graduating Visual Communication Design students the opportunity to conduct an extended piece of empirical research in an area and topic of their interest. Students select an original project topic involving literature research and extensive reading, planning, conducting, data analysis and producing a written research report to publication standards. Individual supervision of each research project: Students will receive individual supervision sessions with their instructor which can vary depending on the nature of the project. Students can expect up to 6 hours of supervision time (in the form of individual meetings and online support) during the semester.

  1. VCDE 406- SPECIAL TOPICS IN VISUAL COMMUNICATION DESIGN

This course introduces students to the context of special topics in Visual Communication Design by means of discovering new trends in media and communication industry, digital society setting and new audience. The aim of this course is to develop critical thinking skills in clarifying the new trends of visual communication design and analyzing skills for media and communication industries’ future needs. At the end of this course students will have gained extensive knowledge and critical thinking skills on digital society and its visual communication needs, new trends and new audience within digital transformation

  1. VCDE 408- DIGITAL ILLUSTRATIONS

The purpose of this course is to teach students how to reflect their illustrative skills in digital environment. During this course student will learn how to edit and re-produce their handcrafted illustrations, utilize photographic images, create digital collages, and digitally edit and colorize these art works. Students will be given multiple concepts to visualize in varying techniques. At the end of this course students will develop a sound understanding of the communicative language and use of various digital illustration techniques. They will gain the necessary skills for creating vector and raster illustrations. Students will be able to transform their handcrafted illustrations into professional digital works, re-create their ideas in vector and raster environments and produce digital sketches for various concept design commissions.